Gamifying Urban Cycling: evaluation of Flo

Gamifying Urban Cycling: evaluation of Flo2018-01-20T09:56:13+00:00

Project Description

Gamifying Urban Cycling: evaluation of Flo

Playful interactive technology to improve cycling experience in the city.

Springlab (a Dutch innovation company) developed Flo, a playful tool that advices cyclists how to catch the green light. The main goal of Flo is to make cycling more fun by tackling the biggest frustration: the waiting for traffic lights. In collaboration with Springlab we conducted a pilot study to explore the potential impact of Flo on traffic flow and experience of cyclists. See the findings of this study.

Website of the FLO project 

PARTNERS ASSOCIATED WITH THIS PROJECT

Academia

Utrecht University

Government

Utrecht

Business

Springlab

Community