Gamifying Urban Cycling: evaluation of Flo
Playful interactive technology to improve cycling experience in the city.
Springlab (a Dutch innovation company) developed Flo, a playful tool that advices cyclists how to catch the green light. The main goal of Flo is to make cycling more fun by tackling the biggest frustration: the waiting for traffic lights. In collaboration with Springlab we conducted a pilot study to explore the potential impact of Flo on traffic flow and experience of cyclists. See the findings of this study.